ADW China-ASEAN Consulting Group starts every relationship with a discovery session. We want to understand your product or service, the story behind it and why you are looking to launch in Asia. We work with you to decide the target demographic and the location within Asia and give advice based on similar products and services in the market. We adjust the process to suit your product or service.
Every successful product launch in Asia has gone through our five-step process:
STEP 1: FOCUS GROUPS
A carefully assembled focus group looks at your products and services and provides feedback on areas such as user experience, packaging, price point, market opportunity etc. Focus groups can be based in any area of China and or ASEAN and are created from different demographic groups depending on your target market in the region. Products tested have included: AI products, household appliances, software, hardware, smartphones, food and wine, automobiles and many other products and services. Our focus groups offer valuable feedback from Asian consumers perspective
STEP 2: PRESENTATION
We analyze how your products and services are perceived by Chinese and ASEAN consumers. We will alter your branding, if necessary, to adapt to the local market. ADW China-ASEAN Consulting Group will also help translate existing marketing materials or design new ones in Mandarin Chinese, Vietnamese, Cantonese, Malay or other Asian languages for your company launch. Companies that have been extremely profitable in Asia have taken the time to adapt their products to fit local requirements. We can help you to understand consumers wants and needs in China and ASEAN.
STEP 3: ACCESS TO OUR NETWORK
If your product has been well received during the focus group stage we can guarantee trial shelf space, distributor meetings, potential partner meetings, investor meetings (if required) and in-store demonstrations within retail and e-commerce sites. This sets us apart from the competition and saves you time and money in navigating a very difficult and often confusing area for new entrants in Asian markets.
STEP 4: ONLINE E-COMMERCE CAMPAIGN IN ASIA
Using WeChat, Weibo, Alibaba and other Chinese social media platforms and e-commerce platforms we will create a PR campaign and begin to sell your products and promote your services online. China is the World’s largest e-commerce market. With our introductions and the distribution network of ADW China-ASEAN Consulting Group, your products and services should now be getting noticed and generating income for your company in China.
STEP 5: ONGOING STRATEGY AND CONTINUED GROWTH IN CHINA
The team at ADW China-ASEAN Consulting Group will discuss with you long term growth strategies and look at ways to increase sales and brand awareness in China. This is a regular monthly meeting to ensure continued growth and longevity in the Chinese market.